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Meet Alison

As a child I pretended to be one of two things: an entertainer and an educator. I was always putting on shows for my tolerant parents or pretending to be a school teacher with my less tolerant younger sisters. In high school I performed well academically and enjoyed participating in theatre, swimming, and band. I was accepted to both The American Acadamy of Dramatic Arts in Hollywood as well as California State University, Fresno. Practicality won out and I opted to attend CSU Fresno to study education. My favorite class was public speaking.

I never dreamed of being an entrepreneur and didn’t even realize a career as a wedding planner existed until I planned my own 2002 wedding. I fell in love with the logistics of wedding planning and after years as a wedding planning hobbyist I began my San Diego based business, Alison Howard Events, in the spring of 2007.

In 2013 I returned to the stage where I began speaking at wedding industry conferences all over the country, which led to the addition of my coaching program for novice wedding planners. I loved planning weddings, but helping other entrepreneurs grow their businesses and reach their goals is one of the most satisfying parts of my career.

After nearly a decade of planning and coordinating hundreds of weddings and coaching novice wedding planners how to be successful I decided to take an extended sabbatical in 2015 to focus on other passions such as health and fitness, culinary arts, travel, and family life – all of which I share via social media and my blog.  In 2018 I completed culinary school – a dream come true! – and love sharing my passion of food and holistic nutrition.

Inspiring others to fearlessly follow their ambitions is both deeply satisfying and a complete honor.  Above all else, I am ferociously proud of my three children and so very grateful for the support and love provided to me by my husband.

Alison Howard, Executive Director

As the owner and executive director of California-based Alison Howard Events, Alison Howard provides luxury wedding planning services to her clients, business and life coaching to aspiring and fellow entrepreneurs, hosts a YouTube show geared toward brides and aspiring wedding planners, facilitates yearly workshops where she teaches attendees how to break into the wedding industry and speaks on the power of video marketing for various prestigious organizations across the country.

Alison Howard has successfully orchestrated and managed countless weddings and has been featured in popular publications such as The Knot Magazine, Style Me Pretty, Exquisite Weddings Magazine, BHLDN, The Bridal Suite and Estate Weddings and Events. Alison’s ease in front of the camera led her to start a YouTube channel in 2010 where she shared her expertise with a steady audience. Recognizing her natural talent, Fullscreen, the premier global YouTube network for creators and brands, offered Alison a partnership, making Alison the first and only wedding planner in the world to have a partnered YouTube channel. In 2014 Alison was asked to serve as the Director of Wedding Education for The Wedding and Event Institute, the leading wedding industry education organization in the country.

Although Alison enjoyed acting during high school and was even accepted to the American Academy of Dramatic Arts, Alison opted to attend California State University, Fresno to study elementary education. Ultimately realizing that teaching children was not her passion, Alison benefited greatly from the formal education in teaching as she coaches and trains others on a daily basis. As an expert in the wedding industry Alison has an extensive knowledge of all elements composed to create a luxurious event such as cuisine, wine, floral arranging, interior design, budgeting and etiquette.

Alison is a lover of travel and new experiences. When she is not wearing one of her professional hats she enjoys spending time with her family at her California home.

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