Alison Howard is an experienced communicator with a passion for storytelling and inspiring women to confidently step into their unique purpose. With a decade of experience presenting on stages nationally, as well as teaching in small intimate groups, Alison has established herself as an influential voice in personal and professional development spaces.

Born in California’s Central Valley to an entrepreneurial-minded family who immigrated from Portugal, Alison grew up in an environment of lifelong learners with a deep work ethic, which greatly influenced her interests in reading, writing, risk-taking and dream-chasing. A high school honors student who loved band, swim team, participating in theatre, and was often told she “talked too much” by her teachers, Alison’s senior class predicted she would most likely become an author, business woman, teacher, or actress.

Alison attended California State University, Fresno and studied elementary education for two years before deciding that path was not aligned with her purpose. Never one to follow the crowd, Alison withdrew from college and began to explore her interests as she started to develop her unique gift of leadership. A few years later, after the rigor and excitement of planning her own wedding, Alison took a risk and started a successful event planning company in San Diego, CA. Over the next decade Alison planned over 200 weddings and events, was featured in magazine publications such as The KNOT, Brides, and Exquisite Weddings, and invited to speak at conferences and workshops all over the country. As a result, Alison created an educational subdivision of her company where she provided coaching to novice wedding planners and developed the first course for wedding planners called REFINE. During this time Alison was recognized by a popular television production company and selected out of hundreds to shoot a pilot episode of a reality television show, was invited by ABC Daytime to interview to be a talk show co-host alongside Tyra Banks and Chrissy Teigen, and was the only event planner in the world to have a paid YouTube partnership.

At 35 years old Alison sold her event planning business and decided to fulfill a bucket list dream of attending culinary school, where she graduated with honors. After receiving her degree in Culinary Arts, Alison began to study nutrition through Purdue University. In 2019 Alison stepping back into coaching women in the areas of health, confidence, relationships and business, and has since helped hundreds of women create more balance holistically, connecting the body with the heart and mind as part of the process.

Today, Alison continues to pursue her passion for helping women live a fuller life with confidence through her coaching, writing, and speaking engagements. Alison lives in Dallas, TX with her high-school-sweetheart-turned-husband, Mark, and their three teenagers.